‘It’s good to be bad’
60 international journalists and inﬂuencers were invited in New York, to celebrate the amazing success of Good Girl and discover the new Eau de Parfum Légère. Seduction, sensuality and female empowerment inspired this exclusive experience.
With the aim to amplify the story of female empowerment, these two days were marked by privileged encounters with the inspiring women of the House and of our time. While the presence of Carolina Herrera, Carolina Herrera de Baez and Louise Turner helped develop fashion and fragrance expertise contents, guests were also able to explore the “It’s Good to be Bad” concept through convivial and fun workshops with a writer and a choreographer.
The experience reached its climax during a chic and intimate dinner hosted by Carolina Herrera, Carolina Herrera de Baez and Karlie Kloss, the Good Girl muse. Inspired by a “no phone allowed” concept, the House encouraged guests to leave their phones behind for dinner to fully enjoy the evening. On that occasion, the three women lent themselves to the game of a confession moment, by answering the questions – often funny and sometimes indiscreet – of the guests. What happens in New York stays in New York!
This workshop allowed the guests to discover and understand how the fragrances were created, thanks to the explanations of Rodrigo Flores
The guests were invited to a chic and intimate dinner where they could share and discuss with Karlie Kloss, the brand ambassador.
Guests were pleased to discover the iconic dresses designed by Carolina Herrera