The event aimed to provide immediate storutelling and content creation, focusing on the new BOSS The Scent campaign and ambassadors Jamie Dornan and Brigit Kos.
As the campaign explores seduction in the digital age and the important role that scent plays within this sphere, Hopscotch imagined a sensorial journey on
the occasion of which guests would have their sense of sight, sound, touch, and, of course, smell engaged. Given the digital dimension, interactive animations
were also offered.
guests deep into the Hugo Boss The Scent universe
#disconnect to reconnect your senses
A pianist was on stage playing music inspired by the TV campaign
An olfactive immersion into the fragrance universe.
Creation of photo-opportunities through various possible interactions with the scenery.