Designed like a 3-steps path with: a tribute to René Lacoste, an art installation glorifying the perfume, and finally a vision of today’s l’Homme Lacoste through the creation of art pieces in collaboration with renowned artists.
A “heritage” exhibition highlights the inventive, modern and audacious spirit of René Lacoste through the 4 key values: audacity, tenacity, fair play, joie de vivre.
Promoted to the rank of ambassadors for this event, the selected artists are the incarnation of the four founding pillars of the brand. Each in their own way, they are called upon to create exclusive content to celebrate the Lacoste Man of today.
#4 artists – 4 common values
An illusion game mirrors The Lacoste Man and the crocodile on a chrome tennis court. The bottle is then revealed.
#Set & match game
like a bouncing ball, the perfume notes are broken down into six crocodiles on a mirrored stele.