Emotions around the brand heritage and its powerful symbols followed by a party with an amazing tailor made showcase of Kylie Minogue.
To celebrate the brand’s 80 years, Hopscotch Luxe created the “WOW Party”, a huge party to celebrate life with euphoria “Life is beautiful with Lancôme”.
All the brand’s ambassadors were in attendance: Julia Roberts, Kate Winslet, Lupita Nyong’o, Lily Collins, Daria Werbowy, Alma Jodorowsky and Penélope Cruz… as well as Isabella Rossellini, the iconic figure of the Maison Lancôme, who graced the party with her magnetic presence.
1,200 guests of international renown were welcomed to the Casino de Paris to commemorate with these amazing women Lancôme’s anniversary.
The event took place at the Casino de Paris.
#CasinoDeParis
To do a retrospective of the brand’s heritage, products were arrayed across a miniature surrealist theater, produced by a paper designer.
#Retrospective
To reveal the brand’s ambassadors, a video show, consisting in a tailored fragmented content on 16 screens, was displayed. A virtual blooming of a rose appeared at each muse’s entrance.
#AmbassadorsReveal
A private show by Kylie Minogue followed by a shower of pink metallic stars ended the night.
#PartyTime
