Hopscotch Luxe created a tailor-made setting at the Hotel Salomon de Rothschild for Lancôme prolonging the spirit of conviviality and elegance developed in the brand’s latest speeches.
The 2016 Edition placed the immersive experience and interaction at the heart of its discourse. Each workshop included a first introductory experiment followed by a product presentation in a privileged setting.
The setting proposition also allowed to reach a new key audience (web influencers) thanks to the creation of sharable content for social networks.
Guests were invited into a makeup workshop.
#MakeupWorkshop
Then they discovered surrealists gift boxes.
#GiftBoxes
A life energy laboratory was open to the guests.
#LifeEnergyLaboratory
A black box with a mapping projection immersed guest into the fragrance universe.
#Mapping
