Hopscotch was tasked to develop an International press event with a high level of creativity and excitement.
We ensured a real interactive concept and a focus on each attendee’s personalized and convenient product discovery over the launch itself. Journalists enjoyed the fragrance and were engaged by the deconstruction and reconstruction of the aromatics. Giving journalists access to Alessandra as head of fragrance development and Shyamala as perfumer was crucial and elevated the importance of the launch.
The staging evoked the image of capturing the light, playing with the stylistic lines of the sun’s rays.
Enchanted by the garden decor specifically imagined for the event, journalists continued to enjoy shareable content like a harpist in a garden and a taste of South of France petits fours created for the occasion.
A set-up deconstructing the notes of the perfume was implemented.
Guests were invited to try the fragrance.
An immersive screening room was installed to unveil the promotional video.
An installation of stylized rays of sunshine to flaunt the perfume bottle was designed.