The agency, thus, offered an innovative concept: set up of An RFID system allowing content retrievals in real time.
During the Fashion Week in Paris, at nightfall, the place to be was Jardin des Tuileries!
Hopscotch Luxe Agency organized for Yves Saint Laurent their YSL Beauté Club in Paris after Berlin, London and L.A.
A legendary event staged by Hopscotch Luxe where guests could dive into bathtubs of golden confettis, a light show from Franz&Fritz artists as well as a red lit VIP room hypnotized the audience.
Not to mention the futuristic video call with a background of entagled mirrors including top models Edie Campbell, Anja Rubik and Amber Valletta, and the rapper Travis Scott, as well as Zoë House muses Kravitz and Staz Lindes.
Say Who carried out the direction and activated for the occasion all their expertise.
23h51, the duo Nova Materia step in at a moment where the vibe was at its peak and put the dancefloor on fire with their electrifying techno music.
“What happens in Paris stays in Paris”.
The pressday
Pressday
Pressday
The “black cube”
Set up of a pop up structure at Jardin des Tuileries, a black cube of 20x25m featuring a neon YSL sign.
#YSLBEAUTYCLUB
Video call
Footages shared live
On the brand’s official accounts.
#YSLBEAUTYCLUB
Photo opportunities
Design of a scenography inspired by
The powerful codes of the brand
And with high sharing potential.
#YSLBEAUTYCLUB
PR activation
Development of a PR strategy in collaboration with Saywho and Allegria Torassa
#YSLBEAUTYCLUB
