The Champion’s victory
Present to the international press the new masculine fragrance of the mark : Invictus.
The goal was to express the new facet of masculinity Paco Rabanne. Bring a brand image more upscale on the perfume segment and produce the Conception of the press event (images and videos.)
This workshop allowed the guests to discover and understand how the fragrances were created, thanks to the explanations of Rodrigo Flores
Dedicated mini site, Page layout highlighting
Discover the new fragrance with the creator
Guests were pleased to discover the iconic design of the bottle