LANCÔME LA VIE EST BELLE L’ECLAT

To celebrate the launch of the new fragrance, La Vie Est Belle L’Eclat, Lancôme wanted to share sparkles and shine with their guests at a festive and generous party.

200 GUESTS DISCOVERED THE FRAGRANCE IN A SHARABLE AND ARTISTIC SETUP AT LE PALAIS DE TOKYO, A HOT PARISIAN SPOT FOR CONTEMPORARY ART. THE FRAGRANCE CODES WERE TURNED INTO ART INSTALLATIONS MADE OF LIGHT AND ICE.

The whole place was lit in a powder pink. A majestic whirling chandelier projecting the sparkles of the thousand fragrance bottles composing it was immersing guests in the fragrance atmosphere. In the opposite corner of the room, a video of the iconic muse of the fragrance, Julia Roberts, was broadcasted on the wall. The party was in full swing in the next room covered with mirrors reflecting a live concert of L’Impératrice followed by a DJ set.