Celebrating the thirtieth anniversary of the Skin Caviar range, La prairie accepted the bet to turn itself into a contemporary art curator with Hopscotch Luxe.
The Art Of Caviar exhibition, produced from scratch, displayed the work of four French artists going beyond the limits set by science to make art, highlighted the Swiss brand cutting-edge technology through five interactive and immersive artpieces. Paul Coudamy, TremensS, Bonjour Lab and Cinq Fruits reinterpreted the precious caviar as installations acting like tributes to the iconic skincare collection. This unique contemporary art exhibition could not be a better choice for the brand to state its belonging to the art world and raise La prairie science to the rank of art. The exhibition first started in Paris after a preview at Art Basel. It is now touring all around the world, New York, Hong Kong and Shanghai.
# Bonjour Lab