LANCÔME DECLARING HAPPINESS EXHIBITION

A multisensory course in color, where each installation invites the public to experience an ultra-sharable content creation.

LANCÔME WANTED TO REAFFIRM ITS EXPERTISE AND UNIQUENESS THROUGH AN INCREDIBLY INTERACTIVE APPROACH TO SKINCARE, MAKE UP, AND FRAGRANCE. A MOMENT TO FEEL HAPPY, BEAUTIFULL, AND EXCITED BY INNOVATION.

As part of its traveling exhibition in Asia, Lancôme benefited from Hopscotch’s support for the scenographic design of the event, imagined under the sign of the French Joie de Vivre. On this occasion, different spaces were conceived through the strong codes of the Maison Lancôme and treated in line with the universe of each iconic range of the brand: make-up, skincare and fragrance. Between entertainment and product discovery, “Declaring Happiness” is a multisensory course in color, where each installation invites the public to experience an ultra-sharable content creation.